What is Responsive Web Design?
Many brands today are investing in Responsive Web Design instead of creating a separate "mobile friendly" site such as an M-dot site. As the name suggests, a website with Responsive Web Design responds to the type of browser and device being used to reach it In other words, a single site can be viewed on a PC, smartphone, tablet, or laptop anywhere in the world. The site has the same look and functionality, but is automatically optimized for any screen size. The best part is it all happens through ONE website! One site, one place to maintain content, less risk for inconsistencies.
Your users are coming to you from their phones... Make sure their experience is worth their while. Mobile friendly means user friendly!
Read our article, Game of Phones, to understand the benefits of Responsive Web Design over other options, such as mobile sites and mobile apps!